Our foundations were built on community and family, so we enjoy supporting community initiatives and charity in any way we can. Through Local Choice, I pioneered a give back business model for the alcohol industry, where $2 per bottle sold in conjunction with a fundraiser or charity event is donated back to the featured cause.  Some of our brands, like veteran brand Gold Star Vodka, donate $2 per every bottle sold back to a dedicated cause at the core value of the brand.  We also work with a number of local organizations and charities by participating in or sponsoring their events.  Outside of Local Choice, I serve as a coach and mentor to local entrepreneurs, and I sit on the board of groups concerned with interfaith dialogue and diversity issues.

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