Hi Alice, welcome to CityBox! Tell me about you and your company? The year I turned 25 was the hardest year of my life to date. Something about that year awoke something in me that made me need to find myself and want my own. Elegant by Alice was born that year, a business that was absolutely my own, that I was free to create and model after myself. My one goal was to create a shopping experience like no one and by creating this I found my purpose. 

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